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Home Economy/Technology

Nigeria’s plan to grow creative sector into $100bn industry exciting

Economy

The Matters Press by The Matters Press
August 25, 2024
Reading Time: 2 mins read
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CAC, Pakistani investors on economic diversification

Nigeria has been applauded for its multiple initiatives to grow the creative sector into a $100bn industry by 2030.

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The Tinubu Media Volunteers (TMV), in a statement signed by its Chairman, Chukwudi Enekwechi and Secretary, Sunday Shedrach Gyungoun, said this initiatives will be running in tandem with the efforts by the President Bola Tinubu administration to build a $1trn economy as soon as possible.

“We note that along this line, the Minister of Arts, Culture and Creative Economy, Barrister Hannatu Musawa has rolled out several measures towards achieving the objective.

“Central to this plan is to enunciate and implement robust policies and fostering strategic partnerships to create an economic boom across the creative industry landscape.

“It is also gratifying that the plan includes ensuring that players and stakeholders in the cultural and creative economy value chain have access to the $100 billion market share as projected by President Bola Tinubu administration.

“We also acknowledge that the Nigerian Creative Industry has become a global brand with musicians and performers making waves across the globe. Artistes like Rema, Davido, Burna Boy, Flavour, P-square, Asake, and many others are making the country proud on the global stage.

“We are delighted that the Nigerian government has lofty plans to grow the Nigerian entertainment industry to a $100 billion industry by the year 2030. This will, in turn, increase the country’s Gross Domestic Product.

“It will also provide jobs to numerous Nigerian youths, who will be offered opportunities to explore and display their talents to the global audience. In short, the Nigerian entertainment sector has huge potentials and the vision of the Tinubu administration to give vent to the hopes and aspirations of Nigerian youths is laudable.

“Furthermore, the additional plan to make Nigeria Africa’s Creative Industry hub will attract many foreign direct investors with a lot of benefits to the Nigerian economy. We commend Barrister Musawa for envisioning a plan that can channel the energy of Nigerian youths to the creative industry as this will also help to harness their potential towards profitable gains.

“Apart from attracting more people into the industry, and it will also boost the technological advancement in the sector. All these, we believe, are in line with President Tinubu’s Manifesto as well as the Renewed Hope agenda to offer Nigerian youth’s limitless opportunities to utilize their God-given talents in a positive way. We believe that this lofty vision is realisable and not just a pipe dream.

“Furthermore, we see the decision by the Tinubu administration to name the National Arts Theatre Iganmu, Lagos after Nobel Prize Laureate, Professor Wole Soyinka as a another way of supporting the creative industry and encouraging the young ones to participate creatively in the industry,” it added.

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