FBNInsurance on Thursday in Lagos rebranded to Sanlam Life and General Insurance Nigeria Limited following 100 per cent acquisition by Sanlam, Africa’s largest non-banking financial services company.
Chief Executive Officer, Sanlam Pan Africa (SPA) Life Insurance Cluster, Mr Robert Dommisse in his address at the lauch said that the rebranding would apply to the life and general insurance businesses of the firm.
Dommisse said the new name of the insurer would be Sanlam Life Insurance Nigeria Limited and Sanlam General Insurance Nigeria Limited, respectively, with motto as : Live With Confidence.
He explained that the rebranding would support Sanlam’s strategy to deliver excellent products and services to clients through direct contact with the Sanlam brand.
The CEO stated that the rebranding also supports Sanlam’s efforts to enhance its presence across Africa as well as its ongoing investment in the continent.
He noted that Sanlam has been committed to Nigeria and an important integral in the West Africa market.
According to him, SPA is the division in Sanlam emerging markets, which encompasses Sanlam Group’s businesses in Africa and other emerging markets such as India and Malaysia.
“Nigeria has always been one of the most important markets for the Sanlam Group because the country is such a key economy on the African continent.
“It has always been imperative that Sanlam has a strong presence and operation in Nigeria.
” We have a good business in the Nigerian market and we are going to continue to invest and grow the operation.
“It is important for us to do so under the sanlam brand so that our existing and potential customers would know that they will be getting the full support of the promises we make in the market,” he said.
Dommisse expressed excitement about the introduction of Sanlam brand in Nigeria, as it was an avenue to show its brand and have its diverse stakeholders interact positively with the firm in the Nigeria market.
The Managing Director and Chief Executive Officer, Sanlam Life Insurance Nigeria Limited, Mr Tunde Mimiko expressed optimism for an exciting chapter of the business under the banner of the Sanlam brand.
Mimiko said, the underwriter was committed to continuously promoting consumer access and inclusion in financial services across the African continent.
“The introduction of the Sanlam brand is a milestone development for Nigeria.
” Through our innovative brand offering, we look forward to delivering services that empower generations of Nigerians to be financially secure, confident, and prosperous,” he said.
Mr Bode Opadokun, Managing Director and Chief Executive Officer, Sanlam General Insurance Nigeria Limited said, the insurance company have continually evolved its business and products to add value to many lives.
” As we step into another exciting phase of our journey, we look forward to delivering services through the compelling brand of Africa’s leading non-banking financial services organisation both in the Nigerian market and West African region.” he said.
Sanlam Life Insurance Nigeria Limited is a limited liability company licensed to transact life insurance business in Nigeria and owned by the Sanlam Group, having acquired 100 per cent stake of FBNInsurance.
The insurance company provides cover for individual and corporate clients with strong presence in almost every state and strategically positioned to transform the insurance industry in Nigeria.
The company has won several awards including, best Life insurance company in Nigeria by World Finance 2014, 2016, 2017, 2019 and 2020, best insurance company in Africa by the African insurance awards, 2018, among others.
Sanlam Group, established in 1918 as a life insurance company is a pan-African financial services group listed on the Johannesburg, Namibian and A2X stock exchanges through its cluster with presence in over 33 Pan-Africa countries.
