FRANCE | June 2025 In a groundbreaking milestone for African creativity on the global stage, Woof Studios Africa, a leading Creator Service Provider (CSP), will host a featured session at the prestigious LIONS Creators Forum during the Cannes Lions International Festival of Creativity 2025.Titled “Cracking the Code with Africa’s Creators,” the session is scheduled for Tuesday, June 17, from 10:45 AM to 11:30 AM at the Creators Rooftop on the Palais des Festivals et des Congrès in Cannes .
This marks the first time an African-led creator delegation will speak at the LIONS Creators Forum.
This historic moment signals a new chapter in the inclusion of diverse, global perspectives in the creator economy.With its booming digital infrastructure, rich storytelling traditions, and a growing population of tech-savvy youth, Africa represents one of the most exciting and underleveraged frontiers in the creator economy.
This panel, curated by Woof Studios, will explore how African creators are not only shaping narratives on the continent but also influencing global trends in marketing, content creation, and brand engagement.Panelists will dive into key themes, including:How global brands can collaborate with African creators in culturally intelligent, purpose-driven ways
The role of African creators in advancing social impact and sustainabilityHow to harness Africa’s creative energy to build globally resonant, locally authentic campaigns on platforms like TikTok and YouTubeMeet the Creators Reframing Africa’s Role in the Global Creator EconomyLed by marketing expert and creative director at Woof Studios, Adetutu Laditan, the trailblazing delegation includes:Ifeyinwa Joan Mogekwu – Nigerian food entrepreneur and founder of Ify’s KitchenCent Twinz – South African twin influencers with a pan-African footprintEnil Art (Israel Derrick Apeti) – Ghanaian visual artist and digital creatorMpoomy Ledwaba – South African entrepreneur and motivational storyteller“This panel is not just a win for Africa,
it is a wake-up call for the global industry,” says Adetutu Laditan. “We’re not asking for a seat at the table, we’re bringing our table, with stories, insights, and cultural depth that the world needs. If brands want to future-proof their strategies, they must understand and collaborate with creators from the world’s youngest and most dynamic continent,”
she added. About Woof Studios AfricaFounded by Adetutu Laditan – a Creative Economy Catalyst and Marketing Strategist with over a decade’s experience as product marketing leader at Google – Woof Studios is a pan-African creator service company helping Africa’s top creators access global markets through strategic partnerships, brand activations, and original content.
With a mission to elevate African voices and creativity, Woof Studios is setting the standard for what inclusive, future-facing creator collaboration can look like.
—Press Contact: Uri OnojakeGLG Communications events@glgcommunication.com | @woofstudiosafrica
