Lagos, Jan. 9, 2024: The U.S.-Africa Trade Council has announced its official transition to the U.S.-Africa Trade Commission, reflecting its expanded scope and commitment to promoting bilateral trade relations between the United States and Africa.
The commission, in a statement on Monday, said the name change reflected its mission to boost economic partnerships, leverage business opportunities, and drive sustainable growth across the African continent.
It said the U.S.-Africa Trade Commission, a non-government, non-profit organisation, would continue to provide an important platform for collaboration, dialogue and partnership between government, business, and civil society sectors.
“Through its newly redefined mission, the commission aims to create innovative solutions that address key challenges, remove trade barriers, and unlock economic potential for both the United States and Africa.
“This rebranding reinforces the organisation’s deepened dedication to expanding its influence in fostering economic growth and collaboration.
“The new name more accurately portrays the organisation’s elevated
influence and capacity to facilitate trade connections between the two regions, enhancing its ability to drive impactful change and provide strategic direction in promoting mutually beneficial trade relations between the United States and the countries of Africa.
“With this name change, the Commission seeks to amplify its efforts in supporting mutually beneficial trade policies, driving innovation, and opening new avenues for economic development,” the statement said.
It added that the new identify empowered the commission to undertake higher-level policy advocacy, leading to innovative trade-related initiatives that can benefit both the public and private sectors.
The Commission said its new identity supported activities that promote trade and investment across sectors such as agriculture, technology, energy, infrastructure, manufacturing, and beyond.
“Under the new name, the U.S.-Africa Trade Commission will continue to serve as a bridge between stakeholders from both regions, bringing together governments, private sector leaders, and various industry stakeholders to facilitate meaningful dialogue, knowledge exchange, and collaborative partnerships.
“The Commission will strive to provide strategic guidance, insights, and resources to companies interested in exploring new markets, building partnerships, and navigating the complexities of cross-border trade,” it said.
Titus Olowokere, Executive Director/CEO, U.S.-Africa Trade Commission said the new name was an exciting evolution revealing commitment for stronger
trade relationships between US and Africa.
“We remain dedicated to supporting initiatives that drive economic growth, create jobs, improve the lives of millions of people across both continents and promote sustainable development for our respective regions,” he said.
Prof. Raju Chandrasekar, a Board of Governors member, said the rebranding showed commitment to the vision and confidence in a bright and sustainable future for both the US and Africa.
The Commission further explained that it would pursue policies that promote level playing fields, enhance regulatory practices, and eliminate barriers to trade.
“By working closely with government bodies, businesses, and other relevant stakeholders, the Commission strives to create an enabling environment that encourages trade and investment between the United States and Africa.
“The U.S.-Africa Trade Commission is excited to embark on this next chapter in its journey towards enhancing trade ties and facilitating greater economic cooperation.
“The organisation looks forward to further collaboration with stakeholders and partners to make a lasting impact on the trade landscape between the United States and Africa,” the commission added.
