Qnet, a global e-commerce based direct selling company, says it is empowering women in Nigeria through entrepreneurship by providing training, mentorship and education.
Mr Biram Fall, QNET Regional General Manager for sub-Saharan Africa, disclosed this in a statement on Wednesday in Lagos at the firm’s ongoing International Women’s Day week.
Fall said that that entrepreneurship would cultivate valuable skills and knowledge needed for their direct selling businesses.
According to Fall, the International Women’s Day theme of ‘break the bias’, is important in equipping women with the right tools that will enable them to thrive in entrepreneurship.
“Direct selling is providing opportunities for women empowerment in Africa and the world, as a majority of women-compared to men- take up the model to boost their income generation.
Fall said that women power the economic sector.
According to him, the World Federation of Direct Selling Associations (WFDSA), indicates that an estimated 74.4 per cent of direct selling representatives across the globe are women.
Fall said, “Direct selling is providing Nigerian women with the valuable opportunity to balance professional and personal lives on their own terms.
“It will also enable them to overcome barriers that often keep them from entrepreneurship, such as a lack of capital, time and skills.
“Through our training, we ensure that our independent representatives, who are mainly women experience hands on learning and grow their networks too.”
He added that the trainings enable women to contribute to their households and the economy, while serving as a viable platform for improved skills.
On flexible working hours offered through direct selling model, Fall said, “The direct selling business model provides women with the freedom to choose where they work from and when they work.
Fall said that direct selling was an innovative income generating solution that contributes to removing some of the barriers faced by women in other entrepreneurship platforms.
He also said that the International Finance Corporation (IFC) among others agreed that women played a critical role in the global economy as entrepreneurs.